Named after the founder, Kim Soohyang, Villa Soohyang first launched in 2014 with a small store in Itaewon then recently opened its second new store in Garosugil. The 2 storey store is a result of a transformation of a residential house and the interior have been kept to minimal covered in crisp white walls accentuated with deep blue hues to evoke the brand’s modern spirit. Kim chose the subtle pink packaging for the brand and the candles because she wanted to create scents that were gentle and not overpowering. Kim believes that scents will not only allow you to bring a special touch to the space you dwell in but also can be the perfect tool to style the space you occupy every day. 33 scents are available and some named after different ‘places’ in Korea like ‘Gangnam 8’, ‘Itaewon 565’, ‘Ewha’ and more. Soohyang will open its first store in Japan in October and a popup in Hong Kong’s Chimsachui area in November.
551-8 Sinsa-dong, Gangnam-gu, Seoul
Written by Inhae Yeo
Photo provided from Villa Soohyang