In time for Christmas!

Selfridges opened Christmas shop on 1st of August, making it the first department store in the world to launch its Christmas shop this year. On the subject of 'Shine on!', Selfrdges revealed its fabulous items and customizing service on their Press day two weeks ago. 

If you thought that Selfridges outdid themselves last year with the concept of Journey to the Stars, you’re in for even more of a surprise this year. With the concept of Shine On! The 2016 Christmas message from Selfridges is simple, but clear: Celebrate Christmas the Selfridges way by turning everyday during the season into a party by indulging yourself and your loved ones.

Not only will Selfridges be providing experiences and products based on the theme Shine On! but it will also be providing its biggest ever section selection of splendid gifts ranging across all categories, from fashion to food and from toys to tech - most of them being exclusively sold at Selfridges.

The Christmas display in Selfridges is a festival itself, in which planning to completion takes more than a year. And Wednesday 20th of July, saw the highly anticipated Christmas Press Show in full action. What better way to get away from the stifling heat, than to indulge myself with the goodies and treats all on display at the Christmas Press Show? From the moment I entered the Christmas grotto style space, I was greeted with a dynamic kaleidoscope of dazzle, glitter and fun.

From the festive and cool atmosphere with blue glittering pillars and disco balls, to the glistening baubles on gold Christmas trees, I was indeed in time for Christmas.  All of my senses were ignited, from stunning visuals, festive music, to delicious treats like mini mince pies.

Back with favourites from last year, the award-winning La Mer Moisturising Crème has had a very festive makeover for the Selfridge’s Shine On! theme! Adorned with Swarovski crystals and exclusive to Selfridges, there will be only ONE La Mer fully encrusted Swarovski moisturising crème RRP: £1,000, making this the perfect and one of a kind gift, for that special someone. For a touch of glitz and glam, try the La Mer Swarovski encrusted lid moisturising crème RRP: £410, but hurry! There is a limited number of customers who can purchase this beauty!

Dance the night away and grab yourself another Selfridge exclusive that comes in the form of a black dazzling stiletto by Jimmy Choo!

If you missed out on Birch Box last year, don’t fret! They’re back from October 23rd – 28th of December with an amazing in-store experience at The Beauty Workshop! You get a choice from two festive Birchbox X Selfridges boxes at just £15! Create a wonderful box where you hand-pick five deluxe sample sized goodies – add a special message with glitter stickers and a monogram for a more personal touch!

DIY trend got you going mad? Don’t worry, Selfridges has got you covered! Why not create and personalise a lovely woolly Christmas stocking as a gift with Wool and the gang? Or pop along to Abigail Warner and add family, or friend’s names to a variety of items - from canvas bags to gift wrapping paper – you can’t go wrong! 

Written by Tamara Bisnauth
Photo by Tamara Bisnauth